Prepared for Shawarma Empire
Free Website AuditYour Website Is Costing You Customers
We audited shawarmaempire.website and found real, verified problems that are actively costing you orders. Here's what's wrong, and what Forge builds instead.
What We Found on shawarmaempire.website
Every issue below was verified against the live site today. Tap the pins for evidence and the fix.
Tap the numbered pins on the screenshot. Each one is a real problem we found on your site.
Broken Navigation
Verified live: the Menu and Photos nav links both return 404. About Us and Contact Us link to "#" and go nowhere.
Four of five links in your main navigation don't work. A customer who taps Menu or Photos hits a dead page and bounces straight to a competitor's site.
Working nav to every page, with Menu and an online order flow front and center.
Bubblegum Sans Font
Verified in the page source: your logo still loads Google's "Bubblegum Sans" font, a children's-party typeface.
Typography is the first thing customers register. Bubblegum Sans undermines 20+ years of reputation before a single menu item is read.
Professional typography that matches the food quality and the heritage.
No Online Ordering
Verified: zero mentions of online ordering, DoorDash, Uber Eats, or SkipTheDishes anywhere on the site. Only CTAs are "Get a Reservation" and "View Menu."
Every shop on Shawarma Row lets customers order from their phone. Shawarma Empire still forces a phone call, and every customer who doesn't want to call goes next door.
Built-in online ordering with delivery platform links, right on the homepage.
No Pricing on the Menu
Verified: the homepage now shows 12 real menu photos, an improvement, but still zero prices anywhere on the page.
Customers can see the food but still can't see what it costs. They have to call or visit to find out, so a lot of them just leave.
Visual menu with photos, descriptions, and real prices, no guesswork.
Reviews Section Renders Empty
Verified in the page source: the site's own title tag advertises "Reviews" and ships full CSS for review cards, but the actual review container on the page is completely empty.
You have 4,000+ reviews across platforms, more than almost any shawarma shop in the GTA, and none of them show up on your own website. That's the strongest trust signal you have, sitting unused.
Your real Google reviews, pulled in automatically and shown front and center.
No Halal SEO
Verified: zero mentions of "halal" anywhere in the page title, meta description, schema, or body copy.
"Halal shawarma scarborough" gets real monthly search volume, and none of your competitors on the strip are optimizing for it either. It's sitting there unclaimed.
Halal keywords in the title tag, meta description, schema, and a dedicated on-page section.
What This Is Costing You
Right now, people are landing on your site and leaving without ordering.
Even 10 missed customers a day:
300+ lost orders a month
At $15 to $20 per order:
Over a year that is $54,000 to $72,000 walking past your door.
That's not a traffic problem. That's a conversion problem. And it compounds every single day.
Not All Growth Partners Are Equal
What you actually get depends on who you work with.
| In-House | Agency | Freelancer | Forge | |
|---|---|---|---|---|
| Website + Local SEO | Rarely | Template | No | Custom, schema-ready |
| Online Ordering | No | Extra cost | No | Built in from day one |
| Google Review Integration | No | Plugin | No | 4,000+ reviews on page |
| Halal / Niche Trust Signals | Maybe | Generic approach | Not their focus | Halal-first messaging + schema |
| Visual Menu + Pricing | DIY | Extra cost | No | Photos, prices, categories |
| Speed to Launch | Months | 6-8 weeks | Varies | Days, not months |
| Understands Restaurant Ops | Yes | Generalist | Generalist | Built for food brands |
What People Are Searching
| What people search | Who shows up | Shawarma Empire | Note |
|---|---|---|---|
| halal shawarma scarborough | Not you | Not ranking | High-intent search for exactly what you serve. None of your Shawarma Row competitors own it either. |
| best shawarma toronto | Nasib's, Shawarma Royale | Rarely | You have 4,000+ reviews to back this claim. Your site just needs to show up for it. |
| shawarma near me scarborough | Other shops on the strip | Inconsistent | Customers deciding in real time, right now. Every missed impression here is a walk to the next shop. |
We Already Built It
This is what shawarmaempire.website looks like when it works as hard as your food does.
See the mock siteYour proposal continues below.
Front Door Package
Your 4,000+ reviews deserve a website that keeps up
CAD, one-time project fee
Live in 5-7 business days
- ✓Full custom website with online ordering built in
- ✓Halal + local SEO baked into every page
- ✓Google review integration so your 4,000+ reviews finally show up
- ✓Mobile-first build tuned for Shawarma Row foot traffic and delivery searches
- ✓Launch support and a 30-day check-in after go-live
15 minutes. No pressure, just questions.
Let's Get Your Website Working For You
Book a call or lock in the Front Door Package below.
Book a call to get started15 minutes. No pressure, just questions.