Prepared for Shawarma Empire
For Omar, Shawarma EmpireYou've got the food and the reviews. Your website is the only thing not pulling its weight.
A look at what shawarmaempire.website is costing you, and what we already built to fix it.
What we found on shawarmaempire.website
Every issue below was checked against your live site. Click a pin for the evidence and the fix.
Bubblegum Sans Font
Verified: Site uses "Bubblegum Sans" as primary heading font. A children's party typeface on a serious restaurant brand with 20+ years of history.
Typography is the first thing customers register. Bubblegum Sans is designed for kids' birthday invitations, not a restaurant that's been a Scarborough staple for two decades. It undermines credibility before a single menu item is read.
Professional serif or display typeface that communicates quality, heritage, and authority.
No Online Ordering
Verified: No ordering system, no delivery platform links, no order buttons anywhere on the site. Only CTA is a phone number.
Every competitor on Shawarma Row lets customers order from their phone. Shawarma Empire forces a phone call. Customers who don't want to call, especially younger demographics, go to the next shop that has an order button.
Online ordering integration with delivery platform buttons (Uber Eats, DoorDash, SkipTheDishes) and direct order flow.
Shawarma Row Competition
Verified: 5+ shawarma restaurants on the same strip of Lawrence Ave E in Scarborough. All have similar online presence quality.
On Shawarma Row, the food speaks for itself in person. Online, every shop looks the same. Nothing on the website tells the story of 20+ years, family heritage from the West Bank, or why 4,000+ people reviewed this place. The differentiator is invisible.
Brand story section, heritage timeline, 4,000+ review social proof, and competitive positioning that makes the website work as hard as the food.
No Menu Photos or Pricing
Verified: Menu page exists but has no food photography and no prices listed. Customers cannot see what they're ordering or how much it costs.
A customer lands on the site hungry. They see a list of names with no photos and no prices. They can't decide, so they leave. Every missing photo is a missed order.
Visual menu with professional food photography, clear pricing, categories, and descriptions.
No Halal SEO
Verified: Halal certification is not leveraged in meta tags, schema markup, or prominent on-page content for search visibility.
"Halal shawarma Scarborough" and "halal restaurant near me" are high intent searches. Shawarma Empire's halal certification, a major trust signal, is not optimized for search. Customers searching specifically for halal food may never find them.
Halal keywords in title tags, meta descriptions, Restaurant schema, and dedicated on-page halal certification section.
What this is costing you every month
Right now, people are landing on shawarmaempire.website and leaving without ordering.
Even 10 missed customers a day:
300+ lost orders a month
At $15 to $20 per order:
$4,500 to $6,000 a month
That's not a traffic problem. That's a conversion problem. And it compounds every single day.
Where you stand today, and where Forge gets you
312 five star reviews and 20 plus years on Shawarma Row deserve a site that matches the food.
| In-House | Agency | Freelancer | Forge | |
|---|---|---|---|---|
| Website + Local SEO | Rarely gets done | Template | No | Custom, schema ready |
| Online Ordering | No time to build it | Extra cost | No | Built in from day one |
| Google Review Integration | No | Plugin | No | Your 312 reviews live on the page |
| Halal / Niche Trust Signals | Maybe | Generic approach | Not their focus | Audience first messaging |
| Content That Drives Orders | Limited | Awareness only | Engagement only | Conversion focused |
| Speed to Launch | Months | 6 to 8 weeks | Varies | 1 to 2 weeks |
What People Are Searching
| What people search | Who shows up | Shawarma Empire | Note |
|---|---|---|---|
| shawarma scarborough | Nasib's and other Shawarma Row shops | Not found | Easy win. High volume search, currently owned by a third party listing instead of your own site. |
| shawarma near me | Whichever Shawarma Row shop has a complete Google Business Profile | Not found | Easy win. High intent mobile search, needs an accurate, complete Google Business Profile to convert. |
| halal shawarma scarborough | Shops with halal keywords in their meta tags and schema | Not found | Easy win. You already have the halal certification, it just is not optimized for search yet. |
| middle eastern catering scarborough | Almost no one, low competition | Not found | Easy win. Low competition, a good opening for steady off hours catering revenue. |
We already built it
Your new site is done. Take a look before you decide anything.
See the new siteYour proposal continues below.
Full Digital Presence Package
One project covering your new website, your Google Business Profile, and putting your reviews to work.
CAD, one time project fee
Launch window: 1 to 2 weeks after kickoff
- ✓A new website you own, built around your menu, your story, and your Scarborough location
- ✓Google Business Profile tune up so your hours, photos, and menu show up right in search and maps
- ✓A review system that puts your 312 five star reviews in front of people before they order
- ✓Social setup so your accounts are consistent and linked from your new site
- ✓Launch support to get everything live and working together
A short call to confirm scope, timeline, and questions. No pressure.
Let's get this live
One call to confirm scope and timeline, then we launch. No pressure, Omar.
Book a call to get startedA short call to confirm scope, timeline, and questions. No pressure.